My Experience

I am an experienced B2B marketer who thrives in fast-paced, high-pressure environments. With the majority of my experience being immersed in start-up culture where you have to be scrappy and wear multiple hats, I’m excellent at prioritizing, adapting, and adjusting strategies on a time to meet business needs.

I’m a collaborative person, especially when it comes to cross-departmental collaboration as I believe it’s necessary to gather feedback from multiple viewpoints to create the strongest marketing strategies and materials.

Industries

  • SaaS

  • Manufacturing

  • Professional Services

  • Financial Services

  • Property Technology

  • Nonprofits

Environments

  • Start-up Culture

  • Small Business

  • Small Teams

  • Self-starter

Expertise

  • Integrated marketing

  • GTM strategy

  • Product marketing

  • ABM

  • Digital marketing

  • Demand gen

  • Lead gen

Technology

  • HubSpot

  • Salesforce

  • Zoho

  • Mailchimp

  • Adobe Creative Suite

  • Canva

My Background

I have a wide variety of life and professional experiences. With an educational background in social sciences and professional experience in marketing strategy, data & analytics, design, sales & marketing operations, and CRM/database management, I have the breadth of experience needed to develop and execute on exceptional and holistic marketing strategies that stand out from the crowd.

I am neurodivergent, which means I am an automatic out-of-the-box thinker, an innovator, a knowledge-organizer, a creator of systems, and a lot more. I’m a bottom-up thinker who can easily see the top-down picture, a self-starter, and an independent worker who loves collaborating.

I’m a tech native, always experimenting with new tools to find the best ones for more efficient, quality work. Learning new programs and platforms is something that’s in my blood, whether that’s developing expertise on new automation or database technology, exploring creative platforms, or anything else.

My Philosophy

I’m a big believer in looking for the best way to do something and not just settling for the status quo. Technology is always changing and our strategies need to adjust to match those changes. I’m guided by data, data, data - test, review results, adjust strategy.

I like to follow the JTBD Framework. Understanding the true job the customer is trying to do and figuring out how to address that need to make the customer’s life better is how we stay innovative and on top of the competition.